Society expecting increasingly intense emotional stimulus has made it possible to achieve a situation where the product alone is no longer enough. On the one hand, the level of supply is always greater than that of demand. On the other, competing for the recipient more boldly interferes with the same value of adding a product around the artificial emotional stimulus. The end result is that the product itself often becomes of secondary importance, as happens in the case of recognizable brands. The simplest example is to have something more expensive than the competitors like Apple electronic equipment whereby those who buy it do not take advantage of its potential. What happens if we impose a similar pattern to the music industry?
Marketing has tremendous power, because it can generate a much greater impact on the reader than the product itself and its content. Music is a great example, where many tracks do not impress by its essence, content and innovation. Despite this, a piece of music as a product can become most famous and recognizable. It turns out that the use of momentary trends and fashion, even if they are imposed on society artificially and in paid form of promotion in the media, can make the music become appealing.
If you treat a music band as a product delivered to the customer and compare it to any other product available in the supermarket, it turns out that they have a lot in common. A box of cereal and milk has packaging forming its image as a team. In the case of a music band, the package is not only the album cover, but also the image of musicians, means of communication, style of dress made available to the public as a form of leisure. If we analyze a team like a product in more detail, it appears that the musicians often are the only performers of the piece and are public representatives who are supposed to make a record and play live as often as possible. Music alone is often composed and recorded in different studios by external companies providing similar services. The same applies to texts, which are usually written on request. Finally, the product, which combines music, musicians and their image, goes to the marketing agency that is part of its current trends, creating what is appealing to the public. It happens that through advertising, the final image of the band is significantly different from the original, that which existed during the recording of the record. This means that marketing creates an image of the team, relegating the role of musicians only to the role of a product, and the number of organizations who make it are responsible for its performance.The example of the music industry is ideal in order to present the situation of the market. This is because there are no other products so very human and emotional as music created by people for their loyal customers. Similar emotions have no place in the consumption of products such as milk and breakfast cereals. The music industry is one of the few in which the recipient can establish a lasting relationship and bond with the author. The condition of authenticity, however, is the behavior of the leading role of a man who is not merely a product of marketing based on temporal trends.
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