From 2d to 5d marketing feel the brand with all its senses
Knowledge 3 February 2017
Research conducted by Martin Lindstrom shows a clear relationship between the number of senses referred to by the brand, and the price of its products, namely the more senses the customer involved in the brand the higher its perceived value by the customer was. arising is the choice of... Read more
Software as a Service (SaaS) – the future of IT
Knowledge 3 February 2017
According to the latest report of IDC analytic and advisory company, global expenses on software for companies offered in the SaaS model will amount to 50.8 billion USD in 2018. So, it’s not surprising that the observed high dynamics of growth and prognoses encourage startup founders to select this... Read more
Hotels and WiFi security
Knowledge 3 February 2017
When you book a hotel room, you can assume that it’s their role to provide Your and your property security, provided you don’t share your keys with other people. But the largest threat is not related with other people coming into you room but from the WiFi network. It... Read more
Social Media
Knowledge 3 February 2017
Social media create a very open area for communication without boundaries so there are no limits for potential advantages which such platforms can offer You. This is why so many users have their accounts on Facebook, Twitter, Pinterest or Google+. Most of these people use these platforms for communication... Read more
University hacking
Knowledge 3 February 2017
Universities, schools and other institutions of higher education posses a large amount of interesting information. These can be credit card numbers, bank account numbers, email addresses, medical and school documentation, records related with the staff, information on student-employee communication, library documentation, intellectual property registers. At the same time, these... Read more
Safe – harbour
Knowledge 3 February 2017
In 2015 we observe that more and more Polish companies decide to move the main seat to the United States. At the same time, there is an increasing number of American companies moving their business to the European Union. However, the law in the EU and USA differ significantly.... Read more
Effective business network
Knowledge 3 February 2017
In the memorable scene of a duel with Alien, a space monster, sergeant Sigourney Weaver wore an exoskeleton, which multiplied her power and enabled the win over the alien. This is how I imagine the operation of an efficient business network in case of critical circumstances – when Your... Read more
I want to be a sportsman, mom, but not in USA
Knowledge 3 February 2017
When we browse the web to find the list of the world’s most earning sportsmen, we can find the list by Forbes magazine, the top of which is held by Floyd Mayweather, a legendary and undefeated boxer of several weight categories. What are the mistakes of sportsmen, which we... Read more
Show me your project and I’ll tell you your future!
Knowledge 3 February 2017
If you wonder what are future businessmen, professors, innovators, startupers doing right now, I have the answer. First, they are thinking about their finals. Secondly, they are realising social projects within the scope of „Exempt from Theory” school Olympics. They don’t have to cram as they learn in action!... Read more
Old age and self – reliance – telecare
Knowledge 3 February 2017
For some time, we are observing an increase of the average length of life. On one hand, developed medicine and modern technologies allow us to live and function relatively comfortably. On the other, diseases of affluence, modified food, stress and fast pace of living seem to shorten our lives.... Read more